I’m Marsha Ralls, Founder and CEO of The Phoenix Asheville, a retreat space dedicated to renewal, connection, and growth. I created this sanctuary in 2021 to give people a place to step away from daily demands and reconnect with themselves in a meaningful way.
My journey has taken me across industries—from art and business to wellness and neuroscience—all driven by a deep passion for transformation. As a NeuroChangeSolutions (NCS) consultant, HeartMath certified trainer, yoga instructor, global speaker, author, and mindfulness coach, I guide others in shifting their mindset, expanding their potential, and embracing lasting change.
Throughout my career, bringing people together has been at the core of my work. Before founding The Phoenix Asheville, I served as a Commissioner for the Arts and Humanities in Washington, DC, curating over 4,000 works of art for the Marriott Marquis Convention Hotel. I also built The Ralls Collection, an internationally recognized art advisory firm, growing it into a $26 million portfolio and curating exhibitions featuring artists like Robert Rauschenberg, Ellsworth Kelly, and Annie Leibovitz.
I’ve been fortunate to receive recognition along the way, including being named National Woman of the Year by the Leukemia and Lymphoma Society and one of the 10 Most Empowering Women Leaders by The Women Achiever. For over 25 years, I’ve been deeply involved in the Entrepreneurs’ Organization (EO), where I founded EO Women, a global initiative supporting women in business.
But more than titles or achievements, my purpose is simple: to create spaces for transformation. Whether through mentorship, speaking, or retreats, my goal is to help others break through limitations, rediscover their purpose, and step into a more fulfilling life.
If you feel called to grow, I invite you to begin your journey. Change starts the moment you say yes to it.
Marsha is such a kind, loving person and she delivered the NeuroChangeSolutions material in a perfect, informative, fun and transformative way for our group. A shining example of Dr. Joe’s work in real life, she has the innate ability to connect with people. We laughed, cried, shared and learned together.
– Elizabeth Garvish
– Founder and Managing Member, Garvish Immigration Law Group, LLC
– NeuroChangeSolutions
Thank you for introducing me to Dr. Joe’s program. It was truly a transformative experience, and the timing couldn’t have been better, especially with how overwhelming the world can feel these days. The course provided me with practical tools that I can now apply daily to manage stress and improve my focus. The structure of the course was easy to follow, and I appreciated how Marsha engaged with everyone in the room. It was also impressive how she remembered responses from the previous day—this speaks volumes about the effectiveness of the program and its process.
– Haresh Persaud
– NeuroChangeSolutions
This was my first NCS Workshop. I’m a believer and will be doing a 7-day next time. Marsha’s instruction was on point and perfectly delivered. The accommodation at The Phoenix was spectacular. I will be back! It was such an amazing few days in all ways! It was and will be a life changer for me! Marsha, I’m in awe! You curated such a great group, a magical location that felt like home and impactful learning! #friendsforlife
– Matt Beck
– CEO, Beck Investment Group
– NeuroChangeSolutions
The last few days at The Phoenix with Marsha and a very special curated group have been life-changing. My biggest takeaway was getting out of my own way. The NCS workshop was a perfect intro to Dr Joe with actionable steps. It shifted my actual way of looking at life. The walls have been lifted. I love that NCS has a 30 day follow-up plan for us to practice what we’ve learned, as to not shift back into old patterns. This is my second trip to The Phoenix and it’s a place I find myself yearning for, that I mentally revisit when I’m seeking peace.
– Leslie Shields
– Owner, The Shields Agency
– NeuroChangeSolutions
As a newcomer to Dr. Joe’s amazing work, I just spent 3 life-changing days with Marsha Ralls and my new lifelong friends at The Phoenix Asheville in North Carolina. Marsha taught the NCS Workshop and as a skeptic at first Marsha’s teachings and guidance made me a true believer and follower. This was life-changing for me and I look forward to Stopping and Changing ingrained habits and thoughts that affect me daily. Once again Thank You Marsha Ralls and Dr. Joe.
– Anthony Huser
– President & CEO, B.L. Spille Construction
– NeuroChangeSolutions
Dear Marsha, Thank you for sharing your time, passion, and knowledge with us! It was an amazing experience discovering new possibilities and the incredible power of our minds. We now have a wonderful tool to make meaningful changes in our lives. The food was delicious, and the place was absolutely stunning 🤩 I had a fantastic week, filled with quality time and great company!
– Víctor González
– Founder, Indigo
– NeuroChangeSolutions
The overall experience at The Phoenix Asheville went beyond anything I could have imagined. I arrived with an open mind, eager to learn something new, and Marsha, our leader, brought such passion to everything she taught. The Phoenix is a beautiful, peaceful place that added so much to the experience. A heartfelt thank you to Marsha and the entire staff for all their dedication and time.
– Jorge Jurado
– Country Manager, Integraciones Joral SA de CV
– NeuroChangeSolutions
I want to express my deep gratitude for the opportunity to experience Dr. Joe Dispenza’s program and the NCS methodology with Marsha leading the way. It’s been an incredible experience, full of learning and growth. I’m really excited about the mind and body transformation that I know is coming. The Phoenix Asheville is such a beautiful place, which made everything feel even more special. Thank you, Marsha, for your dedication and love. I’m so thankful for this experience. Best wishes always
– Adela Candela
– Founder, Wisdom Family Office
– NeuroChangeSolutions
Beautiful and dynamic between yoga, inspiration, hiking in nature and sharing with one another. Such an inspiring and resourceful journey. A big thank you to Marsha and to all of the beautiful women who participated.
– Isabelle C.
– Destination Retreat The Phoenix Tuscany
My experience was truly a REBIRTH. I trained 3 months before joining this week of well-being and advanced hikes. I will be back and thank you to the Aspen team.
– Elaine S.
– Destination Retreat The Phoenix Aspen
My husband and I did the first The Phoenix Aspen week and registered to return. We loved the team of professionals that Marsha put together. Beautiful hikes, the best massage therapists, delicious food and the perfect accommodations.
– Sheila And Robert S.
– Destination Retreat The Phoenix Aspen
I participated in the Phoenix Retreat in Tuscany in May 2019, and it was an incredible experience. The accommodations were extraordinary, and each day was fueled with yoga, meditation and hiking in some of the most beautiful and exclusive areas. It was a perfect combination of relaxation, mindfulness, challenges and clean eating, and the personal connections I made on this retreat will last a lifetime.
– Wendy Lieber
– CEO & Co-Founder, ContentBacon
– Destination Retreat The Phoenix Tuscany
I was honored to be at The Phoenix Asheville their first week in business (May 2021). I left feeling healthy and accomplished after completing a week of challenging hikes, yoga and fitness classes. I made meaningful connections and I am looking forward to my return.
– Hazel Ortega
– Founder & CEO High Tide Global
The Phoenix Asheville is a magical haven nestled in the Blue Ridge Mountains. I attended a week-long wellness program that pushed me to step out of my comfort zone, be present, and connect to myself. The days were thoughtfully planned with yoga, scenic hikes, and amazing vegan meals made with love. For anyone looking to revive, restore, and refocus, I highly recommend visiting The Phoenix Asheville!
– Karen Kripalani
– Co-founder, Beauty Everywhere
A 360-degree health, mind, & body reset, The Phoenix Asheville experience was one-of-a-kind situated in an environment designed to help you assess and change your mindset and routine around your desired wellness goals. Be prepared for a full schedule that will leave you ready to take on the world by weeks end!
– Deb Goldach
– Real Estate Expert, Sorrell and Company Realty
– Phoenix Fire
I highly recommend The Phoenix Asheville. As a seasoned retreat participant, The Phoenix Asheville represents a new paradigm for what a retreat can do and be for the body, heart, and soul. Consider The Phoenix Asheville a pilgrimage of your soul. It transported me to new levels of self-awareness, expansion and performance with one breakthrough after another. That was the promise and The Phoenix Asheville delivered!
– Maryl Petreccia
– Founder and CEO, Oro One Holdings, LLC
– Phoenix Fire
My time at The Phoenix Asheville has been a life changing experience. The property is exquisite and well cared for, the staff is excellent, and the chef prepares the most delicious healthy meals. What makes this place so special is the care, enthusiasm and inspiration that Marsha brings to the experience.
– Julie Shapiro
– Director of Corporate Relations, CITRIS and the Banatao Institute
– Autumn Discovery Session
